Privacy matters to Alma, so we follow a privacy framework that helps us to manage and protect your personal
information through your use of our Website and throughout any communications between Alma and you such as
email, text, phone calls, and other electronic communications. Alma values the choices you have regarding
the information we collect, and in this Privacy Notice you can learn how you can manage, update, or request
to delete information.
Please take some time to read this Privacy Notice. You can learn more about any particular topic by clicking
on the headings below. If there is anything you do not understand, please do not hesitate to Contact Us.
Please contact your healthcare provider for information on their use of your protected health information or
a copy of their notice of privacy practices.
If you are unable to view this Privacy Notice due to a disability, please contact us at 917-929-7661 or support@helloalma.com to obtain this Privacy Notice in an
alternative format.
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The following chart lists some of the key terms and definitions used in this Privacy Notice.
| Key Term |
Definition |
| “Alma,” “we,” “us,” or “our” |
Arlozorov9, Inc. d/b/a Alma |
| “Personal Information” |
Personal information is information from or about you that may personally identify you or
may be able to be used to personally identify you. This does not include protected health
information, or PHI, as defined by HIPAA. For purposes of this Privacy Notice, we may use
the terms information and data interchangeably.
|
| our “Platform” |
Our Website |
| “Privacy Notice” |
This Privacy Notice |
| our “Services” |
Any services provided through the Platform |
| our “Terms of Use” |
Our terms of use located here. |
| our “Website” |
Our homepage: http://www.helloalma.com/ and any
pages linked from our home page and any Alma marketing or other Alma forms which link to
this Privacy Notice as the controlling privacy policy.
|
When does our Privacy Notice apply?
This Privacy Notice describes the types of information we may collect from you when:
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You visit or use our Platform but not any information we process on behalf of your Provider
such as protected health information.
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We communicate with you via emails or text message or other electronic messages between you
and us that are not about your visits with a provider or your healthcare.
When does our Privacy Notice NOT apply?
Alma functions as a business associate to providers who you find through our Platform
(“Providers” or “Provider”). So, Alma’s collection, use and
disclosure of protected health information is guided by HIPAA and the terms of a business associate
agreement and other contracts, not this Privacy Notice. For questions on how your protected health
information is handled, please reach out to your Provider or review your Provider’s notice of
privacy practices. For questions about how your Alma employee or Alma provider personal information
is handled, please contact Alma below as this information is also not covered by this policy.
When does our Privacy Notice apply?
When you visit our Platform or use our Services and it is not for a telehealth visit, visiting your
Alma client account, or anything related to your receiving healthcare services, Alma processes
certain personal information, and this Privacy Notice explains how Alma uses that information. This
could be, for example, when you visit the Website to read about Alma’s services or when you search
the Website for Alma’s history or values.
Our Privacy Notice and Terms of Use.
This Privacy Notice is incorporated into our Terms of Use, which also apply
when you use
our
Platform.
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In a broad sense, personal information is information from and about you that may be able to
personally identify you. For example, your name and email address are personal information. We
treat any information that may identify someone as personal information, so you may hear about
our use of personal information that we have no indication it is actually linked to you. We are
broadly explaining our use of any information that could be used to identify a person, even if
we do not have the ability to use it to identify you or other clients or providers
Alma collects personal information directly from you or automatically from your devices when you
interact directly with our Platform. When you interact directly with our Platform, you may not be
required to provide us with certain data requested; however, some data is necessary for the purposes
described in this Privacy Notice and if you fail to provide any required data, you may not be able
to access our Platform. We may collect Personal Information about you, including information that
may directly identify you, certain protected classes of personal information, information that may
identify, relate, or could be associated with you, and information relating to your internet and
network activity. Where possible, we will allow you to interact with us anonymously, but in many
cases we need your information.
We may collect and use the following Personal Information about you:
|
Categories of Personal Information
|
Specific Examples of Personal Information Collected
|
Examples of How We Use This Information* (more below)
|
|
Information that identifies, relates to, describes, or is capable of being
associated with a
particular individual
|
Name, online identifier, email address, phone number, and social media account URL.
|
Operate, maintain, supervise, administer, and enhance our Platform or the Services.
Provide you with information about the Platform or Services that you request from us or that
may be of interest to you.
|
|
Protected classes of Personal Information
|
Age and gender
|
Provide you with information about the Platform or Services that you request from us or that
may be of interest to you.
|
|
Internet or other electronic network activity information
|
IP address, device mode, device ID, OS version, device language, operating system, browser
type, browsing history, search history, and information regarding a consumer’s interaction
with an Internet Web site, application, or advertisements.
|
Anonymize and aggregate information to improve the services and provide required reporting.
Detect fraudulent use, and otherwise maintain the security of our Platform and the safety of
others.
Provide you with information about the Platform or Services that you request from us or that
may be of interest to you.
|
|
Inferences
|
Inferences about interests based on other online activity.
|
Provide you with information about the Platform or Services that you request from us or that
may be of interest to you.
|
|
Licenses and job specifications
|
Job title and professional license type.
|
Provide you with information about the Platform or Services that you request from us or that
may be of interest to you.
|
|
Geolocation data
|
Rough physical location based on IP address, state/city, local time, and local time zone.
|
Detect fraudulent use, and otherwise maintain the security of our Platform and the safety of
others.
Operate, maintain, supervise, administer, and enhance our Platform or the Services
Provide you with information about the Platform or Services that you request from us or that
may be of interest to you.
|
How do we use your Personal Information?
*We may use any of the categories of information listed above for any of the below purposes.
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Operating, maintaining, administering, and improving our Platform or the Services. Some examples
are
seeing if what we’re saying on the Platform is effective, and aggregating site usage data to
identify trends like how many people are visiting the home page throughout different times of
the
year.
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Provide our Platform and the Services to you in a way that is personal and easy to use including
internally to improve our Platform. This may include testing, research, analysis, and product
development, and to develop, improve, or demonstrate our Platform and Services.
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Provide you with information about the Platform or Services that you request from us or that may
be
of interest to you.
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Promote and market our Platform and the Services to you. For example, we may use the information
that we learn about you to assist us in advertising our services on third party websites. You
can
opt-out of these services by opting out of cookies. Please see our Cookie Policy for
details.
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Contact you in response to a request.
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To notify you about changes to our Platform and the Services offered or provided through them.
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Fulfill another other purpose for which you provided us information.
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Anonymize and aggregate information for product improvement and required reporting.
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To respond to law enforcement requests, court orders, and subpoenas and to carry out our legal
and
contractual obligations.
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Detect fraudulent use, and otherwise maintain the security of our Platform and the safety of
others.
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To fulfill any other purpose that you specifically consented to through your use of the
Services.
For example, if you signed or acknowledged an additional consent in our Platform, the additional
purposes described in that consent would be applicable to you.
We collect Personal Information from various sources, including:
-
Directly from you when you provide it to us, like when you contact us or fill out forms or
other information on our Platform that is not specifically requested by a particular
provider;
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Automatically as you visit and use our Platform such as through cookies and other trackers;
and from other businesses, for example our website host may send us information about
visitors.
We may collect Personal Information in the following ways:
-
Directly from You. We collect some Personal Information directly from you. For
example, when you contact our Customer Support team not about your medical care or your account.
Additionally, we will collect information from you when you visit or use our Platform not
related to finding or receiving medical care. We will receive the contents of your message or
any attachments you may send to us, as well as any additional information you choose to provide.
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Automatically. We collect some information automatically as you navigate
through our Website and Platform. We are committed to protecting your personal information from
being used by advertisers for purposes outside of providing us our necessary ad services. We
need to be able to see how well our ads are doing so that we can reach the people who need our
services. We use cookies and other tracking technologies to evaluate ads, but are sensitive to
the fact that only limited information should be shared with advertisers even for when they are
only using that data to provide us their services and not sharing it with anyone else.
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Cookies and other tracking technology. We and our service providers may use
cookies, web beacons, and other technologies to receive and store certain types of
information whenever you interact with our Platform or Services through your computer or
mobile device (we will call all of these “cookies” in this policy). A “cookie” is a
small file or piece of data sent from a website and stored on the hard drive of your
computer or mobile device. Please see our Cookie Policy for
more information.
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Advertising. We partner with third parties, including Google, to manage our
advertising on other external websites. Our third-party partners may use cookies and
other technologies to gather information about your activities on this website and other
websites in order to provide you advertising based upon your browsing activities and
interests. If you wish to not have this information used for the purpose of serving you
interest-based ads, you may opt-out by visiting these independent associations’ websites
to opt out of all cookies served by their members.
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Please note this does not opt you out of being served ads. You will continue to receive
generic ads. To opt out of Google’s use of cookies to serve you ads based on your visit
to this website, click here.
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Below are some of the specific third party advertising services we use and how to get
more information on their privacy practices:
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Google Analytics. We use Google Analytics, a web analytics service provided by
Google, Inc. (“Google”) to collect certain information relating to your use of
our Platform. Google Analytics uses cookies, to help our Platform analyze how
users use our Website. You can find out more about how Google uses data when you
visit our Platform by visiting “How Google uses data when you use our partners’
sites or apps”, (located at https://www.google.com/policies/privacy/partners/).
For more
information, please visit Google and pages that describe Google Analytics, such
as http://www.google.com/analytics/learn/privacy.html.
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LinkedIn. We use a LinkedIn cookie, a remarketing service, provided by
LinkedIn,
Inc. for marketing and advertising purposes. To learn more about how LinkedIn
uses your Personal Information, we encourage you to visit LinkedIn’s Privacy
Notice at https://www.linkedin.com/legal/privacy-policy.
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Other third-party tools. We use other third-party tools to track the
performance
of our Platform. These tools provide us with information about errors, app and
website performance, and other technical details we may use to improve our
Platform and the Services. For more information related to these third-party
analytics providers please review How do we collect your
Personal Information?.
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From Third Parties. We may collect Personal Information from some of
our business partners. If we do, we always collect that information with the limitation
that Alma is only collecting the information to perform the Services.
We do not share, sell, or otherwise disclose your Personal Information for purposes other than
those outlined in this Privacy Notice. We may share your Personal Information with certain third
parties and for purposes, including:
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Our affiliates, service providers, and business partners;
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In connection with a company merger, acquisition, sale, or change in the structure of our
company of any form;
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To comply with our legal obligations; and
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To enforce our rights
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For analytics
We may share Personal Information with third parties in certain circumstances or for certain
purposes, including:
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To provide the Services. We may share your Personal Information with our
affiliates, vendors,
service providers, and business partners, including our data hosting and data storage partners,
analytics and advertising providers, technology services and support, and data security
advisors. We may also share your Personal Information with professional advisors, such as
auditors, law firms, and accounting firms. In all of the situations where we are sharing data
with third parties, measures will be in place so that only data that is needed to perform the
services will be shared, and the vendors will be limited to using the Personal Information only
for providing the Services.
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With your consent. We may share your Personal Information if you request or
direct us to do so.
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Compliance with law. We may share your Personal Information to comply with
applicable law or any
obligations thereunder, including cooperation with law enforcement, judicial orders, and
regulatory inquiries. In such cases we will provide the minimum necessary information that is as
anonymized as we can make it for what we are required to do.
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Business transfer. We may share your Personal Information to a buyer or other
successor in the
event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or
transfer of some or all of our assets, whether as a going concern or as part of a bankruptcy,
liquidation, or similar proceeding, in which Personal Information held by us about our users are
among the assets transferred.
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To enforce our rights. We may share your Personal Information to enforce any
applicable terms
and conditions and Terms of Use, and to ensure the safety and security of our Services and
our users.
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Third party analytics. We use Google Analytics to understand and evaluate how
visitors interact
with our Platform and the Services. These tools help us improve our Platform and the Services,
performance, and your experience. We do not share any protected health information with Google
Analytics.
Your choices about how we share your Personal Information.
You have choices regarding certain disclosures of your Personal Information, including the
choice to
opt out of our use of online tracking technologies or to unsubscribe to marketing emails.
You have the right to opt out of certain disclosures of your Personal Information including certain
uses of tracking technology, including the disclosure of your Personal Information for our
advertising to you, and other targeted advertising.
You can opt out of third parties collecting your Personal Information for targeted
advertising purposes in the United States by visiting the National Advertising Initiative's (NAI)
opt-out page and the Digital Advertising
Alliance's (DAA) opt-out page.
You can also restrict certain tracking directly through your browser. Each type of web browser
provides ways to restrict and delete cookies. Browser manufacturers provide resources to help you
with managing cookies. Please see below for more information.
For other browsers, please consult the documentation that your browser manufacturer provides.
If you do not wish to have your email address used by Alma to promote our Platform or the Services,
you can opt-out at any time by clicking the unsubscribe link at the bottom of any e-mail or other
marketing communications you receive from us. This opt out does not apply to information we need to
send you related to your use of the Alma Platform and Services such as payment reminders or
transaction confirmation emails. It will apply to marketing emails from us. If you are wanting to
opt out of emails from your Provider, you will also need to speak with your provider directly.
You may also see certain ads on other websites because we participate in advertising networks. Ad
networks allow us to target our messaging to users through demographic, interest-based, and
contextual means. These networks track your online activities over time by collecting information
through automated means, including through the use of cookies, web server logs, and web beacons. You
can remove cookies from your browser to no longer see these ads. Please refer to our Cookie Policy
for how to opt out.
The networks use this information to show you advertisements that may be tailored to your individual
interests. Certain states may offer additional rights and choices. Please see State-Specific Privacy
Rights below for more information.
How do I access and correct my Personal Information?
You can review and change your Personal Information by logging into our Platform or by
Contacting Us
using the information below.
You can review your Personal Information by logging into our Platform. As a reminder, this policy
does not apply to your protected health information. Please contact your Provider with a request to
delete or change your protected health information.
You may Contact Us to inform us of any changes or errors in any Personal
Information we have about
you to ensure that it is complete, accurate, and as current as possible or to delete your account.
We will not be able to complete your request if the request relates to protected health information
such as information on your health records or other information in the client portal. We may not be
able to complete your request if we believe it would violate any law or legal requirement or cause
the information to be incorrect.
Who may use the Services?
Our Services and Platform is available exclusively to users within the United States.
Alma is subject to state and federal laws and regulations, and the Platform or some of the Services
may not be available in your state. You represent that you are not barred from enrolling for or
using the Platform or Services under the laws of the United States or any other jurisdiction(s) in
which you may be located. Access to and use of the Platform and the Services is limited exclusively
to users located in states within the United States where the Platform and the Services are
available. The Platform and the Services are not available to users located outside the United
States. Accessing the Platform or obtaining the Services from jurisdictions where content is
illegal, or where we do not offer the Platform or Services, is prohibited.
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Our Platform is not designed for or targeted at children under the age of 13. We do not
knowingly collect information from children under the age of 13 and children under the age of 13
are not permitted to use our Platform or share Personal Information on our Platform.
Alma understands the importance of protecting children’s privacy in the interactive online world.
Our Platform is not designed for or intentionally targeted at children 13 years of age or younger.
We do not knowingly collect or maintain information from anyone under the age of 13. Children under
the age of 13 are prohibited from using our Platform and the Services, and from submitting any
Personal Information to the Platform. If we learn that we have collected or received Personal
Information from a child under 13, we will delete that information. If you believe a child under the
age of 13 might have provided us with their Personal Information, please Contact Us.
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Our Website is currently not set up to respond to do-not-track signals that may be sent by some
browsers.
Some web browsers have a “Do Not Track” feature. This feature lets you tell websites you visit that
you do not want to have your online activity tracked. These features are not yet uniform across
browsers. Our Platform is not currently set up to respond to those signals.
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Information can never be fully secure when it is transmitted over the Internet, but we do our
best to protect your Personal Information by limiting what we send, strengthening our security,
and taking a look at our practices regularly. We are constantly improving our security program
at Alma so that you Personal Information is in even safer hands than it was the last time you
used our Services.
We do need your help to keep your Personal Information secure, not just with Alma but across all
your online presences, and we ask that you make strong, unique passwords, use a multi-factor
authentication whenever it’s available, and be cautious about how you’re sharing your
information and who you’re sharing it with.
We have implemented reasonable administrative, technical, and physical safeguards designed to
protect against the risk of unauthorized access, alteration, destruction, disclosure, or use of your
Personal Information. The Internet is not 100% secure and we cannot guarantee the security of
information transmitted through the Internet. Any transmission of Personal Information is at your
own risk.
We do need your help to keep your Personal Information secure, not just with Alma but across all
your online presences, and we ask that you make strong, unique passwords, use a multi-factor
authentication whenever it’s available, and be cautious about how you’re sharing your information
and who you’re sharing it with. We are not responsible for the circumvention of any privacy settings
or security measures contained on our Platform, in your operating system, or mobile device.
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Under some circumstances, California law may provide you with the right to obtain a list of
third parties (if any) that we provide your Personal Information to for their own direct
marketing purposes. California law may provide you with certain rights under the CCPA such as
deletion, amendment, opting out of use, and more. Please review this section if you think these
rights may apply to you or you want to learn more about these rights.
California’s Shine the Light Law.
California Civil Code Section 1798.83 (California’s “Shine the Light” law) permits users of our
Platform and/or the Services that are California residents and who provide Personal Information in
obtaining products and services for personal, family, or household use to request certain
information regarding our disclosure of Personal Information to third parties for their own direct
marketing purposes. If applicable, this information would include the categories of Personal
Information and the names and addresses of those businesses with which we shared your Personal
Information with for the immediately prior calendar year (e.g. requests made in 2021 will receive
information regarding such activities in 2020). You may request this information once per calendar
year. To make such a request, please Contact Us using the information
below.
Your rights under the CCPA
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Right to Access Information. You have the right to request access to personal
information
collected
about you, information regarding the source of that personal information, the purposes for which
we
collect it, and the third parties and service providers with whom we share it. To protect your
personal information, we will verify your identity before we act on your request.
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Right to Request Deletion of Information. You have the right to request, in
certain
circumstances,
that we delete any personal information that we collected directly from you. To protect your
personal information, we will verify your identity before we act on your request. We may have a
reason under the law why we do not have to comply with your request or why we may comply with it
in
a more limited way than you anticipated. If we do, we will explain that to you in our response.
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Right to Opt-Out of the Sale/Share of Personal Information to Third Parties.
You have the right
to
opt out of any sale or share of your Personal Information to third parties.
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Right of Non-Discrimination. You have the right not to be discriminated against
– such as
denying a
good or service, providing a different level or quality of service, or charging different prices
–
for exercising any of your rights under the law.
In order to verify your identity when you make a request, you will be required to log in to your
password-protected account or respond to an email verification request.
To exercise these rights, please contact us at the information provided below.
In addition to exercising these rights yourself, you may also designate an authorized agent to make
these requests on your behalf. If the authorized agent does not provide a valid power of attorney, we
will ask you to verify the request directly via email or through your password-protected account.
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We will post any changes to our Privacy Notice here. If we make material changes to our Privacy
Notice, we may notify you of such changes by email. Please refer to this website for the latest
Privacy Notice.
We may update our Privacy Notice at any time and at our sole discretion to reflect changes in our
privacy practices or procedures, laws, and best practices. We will post any changes we make to our
Privacy Notice on this page with a new “Last updated” date. If we make material changes to our
practices with regards to the Personal Information we collect from you, we will notify you by email
to the email address specified in your account and/or through a notice on the Platform. You are
responsible for ensuring we have an up-to-date, active, and deliverable email address for you, and
for periodically accessing the Platform and reviewing this Privacy Notice to check for any changes.
YOUR CONTINUED USE OF OUR PLATFORM FOLLOWING THE POSTING OF CHANGES CONSTITUTES YOUR
ACCEPTANCE OF SUCH CHANGES.
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You may ask questions about this Privacy Notice, our privacy practices, and any privacy related
requests by contacting us at the contact information below.
If you have any questions, concerns, complaints, or suggestions regarding our Privacy Notice or the
ways in which we collect and use your Personal Information described in this Privacy Notice, have
any requests related to your Personal Information pursuant to applicable laws, or otherwise need to
contact us, you may contact us at the contact information below or through the “Contact Us” page on
the Platform.
Arlozorov9, Inc. d/b/a Alma
397 Bridge Street, 7th Fl
Brooklyn, Ny 11201
Telephone: (917) 590-1413
E-mail: support@helloalma.com