Privacy Policy

Effective date: July 26, 2022

At Alma your privacy is important to us. Our Privacy Policy describes the information we collect, how we collect the information, the reasons we collect information, and how we share or use the information we collect. This Privacy Policy also describes the choices you have with the information we collect, including how you can manage, update, or request to delete information.

Please take a moment to review this Privacy Policy. You may scroll through this Privacy Policy or use the headings below. It is important that you understand this Privacy Policy. By using our Platform, you are agreeing to the terms of this Privacy Policy. If you have any questions or concerns about this Privacy Policy, you may Contact Us at any time.

Table of Contents

  1. Who is Alma?
  2. Key Terms & Definitions and Our Privacy Policy
  3. When does our Privacy Policy apply?
    When does our Privacy Policy not apply? Our Privacy Policy and Terms of Use.
  4. Personal Information
  5. What is Personal Information?
    What types of Personal Information do we collect?
    Health Information
    How do we collect your Personal Information?
    How do we use your Personal Information?
    How do we share your Personal Information?
    How do I access and correct my Personal Information?
  6. Who may use the Services?
  7. Children’s Privacy
  8. Does Alma respond to Do Not Track signals?
  9. Data Security
  10. California Privacy Rights - Notice to California Residents
  11. Collection of Personal Information.
    Categories of Sources from which we have collected Personal Information. Use of Personal Information collected from California Residents.
    Sharing the Personal Information of California Residents.
    Disclosures of Personal Information for Business Purposes.
    Access Request Rights.
    Deletion Request Rights.
    Exercising Access and Deletion Rights.
    Non-Discrimination.
  12. California’s Shine the Light Law.
  13. Changes to our Privacy Policy
  14. Contact Us
  1. Who is Alma?

    We believe when providers have the support they need, mental health care gets better for everyone. At Alma, we’re pioneering a new model for mental health care — one that gives providers the autonomy of a private practice with the support of the Alma platform.

    Alma contracts with Alma Community Network, P.C. (“Medical Group”), which is an independent medical group with a network of United States based health care providers (each, a “Provider”) to provide online telehealth clinical consultations, services, and/or treatment. Additionally, Alma offers independent Providers (“Independent Providers”) the ability to offer their services on our Platform. The Independent Providers pay a monthly fee to Alma to be able to utilize Alma’s Platform, which enables the Independent Providers to offer their Services through the Platform.

  2. Key Terms & Definitions and Our Privacy Policy

    It is helpful to start by explaining some of our key terms and definitions used in this Privacy Policy.

    Key Term Definition
    “Personal Information” Any information relating to an identified or identifiable individual and any information listed here.
    our “Platform” Our Website.
    “Privacy Policy” This privacy policy.
    our “Services” Any services provided through our Platform.
    our “Terms of Service” Our terms of service located here.
    our “Website(s)” Our websites, including:
    “Alma,” “we,” “us,” or “our” Arlozorov9, Inc. d/b/a Alma

    When does our Privacy Policy apply?

    This Privacy Policy describes the types of information we may collect from you when:

    • You visit or use our Platform, including our Website;
    • We communicate in e-mail, text message, and other electronic messages between you and us; and
    • We communicate in person, such as on the phone or through a telehealth visit.

    When does our Privacy Policy not apply?

    This Privacy Policy does not apply to information collected by any other website operated either by us or by a third party, unless the website is listed above or links to this Privacy Policy. It also does not apply to any website that we may provide a link to or that is accessible from our Platform.

    Our Privacy Policy and Terms of Use.

    This Privacy Policy is incorporated into our Terms of Use, which also apply when you use our Platform.

  3. Personal Information

    What is Personal Information?

    Personal information is information from and about you that may be able to personally identify you. We treat any information that may identify you as personal information. For example, your name and e-mail address are personal information.

    What types of Personal Information do we collect?

    We may collect and use the following personal information (hereinafter, collectively referred to as “Personal Information”):

    Categories of Personal Information Specific Types of Personal Information Collected
    Personal Identifiers a real name, birth date, e-mail address, address, or Patient ID.
    Information that identifies, relates to, describes, or is capable of being associated with a particular individual name, date of birth, username or online identifier, physical characteristics or description, telephone number, credit card number, debit card number, or any other financial information, health or medical information, whether you are a smoker or non-smoker, medical conditions, family medical history, and/or medications currently taking or prescribed.
    Characteristics of protected classifications under California or federal law. Race, Color, Age, National origin, or Disability
    Biometric information Photos, video, and voice
    Internet or other electronic network activity information IP address, device mode, device ID, OS version, device language, operating system, browser type, browsing history, search history, and information regarding a consumer’s interaction with an Internet Web site, application, or advertisement.
    Geolocation data Physical location or movements, local time, and local time zone.

    Health Information

    Some Personal Information we collect may constitute PHI under HIPAA. As set forth above, your Provider or your Independent Provider will provide you with a Notice of Privacy Practices describing their collection and use of your health information, not Alma. We will only collect and use PHI for the purposes of providing the Services and we only collect the minimum amount necessary to fully perform and provide the Services on our Platform. We may combine your PHI with Personal Information that we have either obtained from you or through a third-party, such as your Provider, health insurer, employee benefits program, or other health care providers. PHI will not be used for any other purpose, including marketing, without your consent.

    How do we collect your Personal Information?

    We collect most of this Personal Information directly from you. For example, when we speak to you by phone, text message, and e-mail. Additionally, we will collect information from you when you visit our Website and fill out forms.

    We may also collect Personal Information in the following ways:

    • When You Contact Us. When you contact Alma directly, such as when you contact our Customer Support team, we will receive the contents of your message or any attachments you may send to us, as well as any additional information you choose to provide.

    We will also collect information automatically as you navigate through our Platform. We use the following technologies to automatically collect data:

    • Cookies. We and our service providers may use cookies, web beacons, and other technologies to receive and store certain types of information whenever you interact with our Platform or Services through your computer or mobile device. A “cookie” is a small file or piece of data sent from a website and stored on the hard drive of your computer or mobile device. Some of the cookies we use are "session" cookies, meaning that they are automatically deleted from your hard drive after you close your browser at the end of your session. Session cookies are used to optimize performance of the Website and to limit the amount of redundant data that is downloaded during a single session. We also may use "persistent" cookies, which remain on your computer or device unless deleted by you (or by your browser settings). We may use persistent cookies for various purposes, such as statistical analysis of performance to ensure the ongoing quality of our Platform and/or the Services. We and third parties may use session and persistent cookies for analytics and advertising purposes, as described herein. On your computer, you may refuse to accept browser cookies by activating the appropriate setting on your browser, and you may have similar capabilities on your mobile device in the preferences for your operating system or browser. However, if you select this setting you may be unable to access or use certain parts of our Platform or the Services. Unless you have adjusted your browser or operating system setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Platform.
    • Meta Pixel and Instagram. We use Meta Pixel and Instagram, a web analytics and advertising service provided by Meta Inc. (“Meta”) on our Platform. With its help, we and our customers can keep track of what users do after they see or click on a Meta or Instagram advertisement, keep track of users who access our Platform or advertisements from different devices, and better provide advertisements to our target audiences. The data from Meta Pixel and Instagram is also saved and processed by Meta. Meta can connect this data with your Meta or Instagram account and use it for its own and others advertising purposes, in accordance with Meta’s Data Policy which can be found at https://www.meta.com/about/privacy/. Please click here if you would like to withdraw your consent for use of your data with Meta Pixel.
    • Google Analytics. We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”) to collect certain information relating to your use of our Platform. Google Analytics uses cookies, to help our Platform analyze how users use our Website. You can find out more about how Google uses data when you visit our Platform by visiting “How Google uses data when you use our partners' sites or apps”, (located at https://www.google.com/policies/privacy/partners/"). For more information, please visit Google and pages that describe Google Analytics, such as https://www.google.com/analytics/learn/privacy.html.
    • Google Ads (AdWords). Google Ads (AdWords) remarketing service is provided by Google Inc. You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page: http://www.google.com/settings/ads. Google also recommends installing the Google Analytics Opt-out Browser Add-on – https://tools.google.com/dlpage/gaoptout– for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics. For more information on the privacy practices of Google, please visit the Google Privacy Terms web page: https://policies.google.com/privacy?hl=en.
    • Microsoft Bing Ads. Our Website uses Bing Ads technology to collect and store data that is used to track user activity on our Website. On our website a Bing UET tag is integrated. This service enables us to track user activity on our Website when it has reached our Website via advertisements from Bing Ads. If the page visitor reaches our website via such an ad, a cookie is set on their computer. This enables us to track, among other things, the length of time spent on our Website, which areas of the Website were accessed, and which advertisements have reached our Website. The collection of the data generated by the cookie and related to the use of our Website as well as the processing of this data can be prevented by deactivating the setting of cookies by visiting your browser setting. In addition, based on the user’s preferences Microsoft may be able to track usage behavior across multiple electronic devices through cross-device tracking, enabling it to display personalized advertising on or in Microsoft websites and apps. This behavior can be disabled by the site visitor at https://choice.microsoft.com/en-us/opt-out. For more information on Bing analytics services, visit the Bing Ads Web site. For more information about privacy at Microsoft and Bing, see the Microsoft Privacy Policy.
    • Other third party tools. We use other third party tools which allow us to track the performance of our Platform. These tools provide us with information about errors, app and website performance, and other technical details we may use to improve our Platform and/or the Services. For more information related to these third-party analytics providers please review How do we collect your Personal Information?.

    How do we use your Personal Information?

    We may use your Personal Information for the following purposes:

    • Operate, maintain, supervise, administer, and enhance our Platform or the Services, including monitoring and analyzing the effectiveness of content on the Platform, aggregate site usage data, and other usage of the Platform and/or the Services such as assisting you in completing the registration process.
    • Provide our Products and Services to you, in a custom and user-friendly way.
    • Provide you with information, Products, or Services that you request from us or that may be of interest to you.
    • Promote and market our Platform and/or the Services to you. For example, we may use your Personal Information, such as your e-mail address, to send you news and newsletters, special offers, and promotions, or to otherwise contact you about Products or information we think may interest you. We also may use the information that we learn about you to assist us in advertising our services on third party websites. You can opt-out of receiving these e-mails at any time as described below.
    • To provide you notices or about your account.
    • Contact you in response to a request.
    • To notify you about changes to our Platform and/or the Services or any Products we offer or provide through them.
    • Fulfill any other purpose for which you provide it.
    • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
    • Anonymize and aggregate information for analytics and reporting.
    • To respond to law enforcement requests, court orders, and subpoenas and to carry out our legal and contractual obligations.
    • Authenticate use, detect fraudulent use, and otherwise maintain the security of our Platform and the safety of others.
    • To administer surveys and questionnaires.
    • To provide you information about goods and services that may be of interest to you, including through newsletters.
    • Any other purpose with your consent.

    How do we share your Personal Information?

    We may share Personal Information with third parties in certain circumstances or for certain purposes, including:

    • Our business purposes. We may share your Personal Information with our affiliates, vendors, service providers, and business partners, including our data hosting and data storage partners, analytics and advertising providers, technology services and support, and data security advisors. We may also share your Personal Information with professional advisors, such as auditors, law firms, and accounting firms.
    • Your healthcare providers or family. With your consent, we may share your information, including information collected from your use of our Platform, with your health care providers and/or family members (e.g., immediate family or friends) that you designate to receive your information.
    • Other health-focused mobile apps. With your consent, we may share your profile information and data collected from your connected devices with other health-focused mobile applications installed on your mobile device to help you track your health and wellness information. If you share your information with these apps, your Personal Information, including your health information, will be used in accordance with privacy policies for those separate apps, not this Privacy Policy.
    • With your consent. We may share your Personal Information if you request or direct us to do so.
    • Compliance with law. We may share your Personal Information to comply with applicable law or any obligations thereunder, including cooperation with law enforcement, judicial orders, and regulatory inquiries.
    • Business Transfer. We may share your Personal Information to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of a bankruptcy, liquidation, or similar proceeding, in which Personal Information held by us about our users are among the assets transferred.
    • To enforce our rights. We may share your Personal Information to enforce any applicable terms and conditions and Terms of Use, and to ensure the safety and security of our Services and our users.
    • De-identified information. We may also disclose de-identified information, so that it cannot be reasonably used to identify any individual, with third parties for marketing, advertising, research, or similar purposes.
    • To improve our Platform. We may use your Personal Information for internal testing, research, analysis, and product development, including to develop and improve our website/application, and to develop, improve, or demonstrate our products and services.
    • To market our products and services. We may share your Personal Information with affiliates and third parties to market our products and services.
    • Third Party Analytics. We use Google Analytics to understand and evaluate how visitors interact with our Platform and/or the Services. These tools help us improve our Platform and/or the Services, performance, and your experience.

    Your choices about how we share your Personal Information.

    This section of our Privacy Policy provides details and explains how to exercise your choices. We offer you choices on how you can opt out of our use of tracking technology, disclosure of your Personal Information for our advertising to you, and other targeted advertising. We do not control the collection and use of your information collected by third parties. These third parties may aggregate the information they collect with information from their other customers for their own purposes. You can opt out of third parties collecting your Personal Information for targeted advertising purposes in the United States by visiting the National Advertising Initiative's (NAI) opt-out page and the Digital Advertising Alliance's (DAA) opt-out page.

    Each type of web browser provides ways to restrict and delete cookies. Browser manufacturers provide resources to help you with managing cookies. Please see below for more information.

    For other browsers, please consult the documentation that your browser manufacturer provides.

    If you do not wish to have your e-mail address used by Alma to promote our own Products and Services, you can opt-out at any time by clicking the unsubscribe link at the bottom of any e-mail or other marketing communications you receive from us or logging onto your Account Preferences page. This opt out does not apply to information provided to Alma as a result of a product purchase, or your use of our Platform and/or the Services. You may have other options with respect to marketing and communication preferences through our Platform.

    You may also see certain ads on other websites because we participate in advertising networks. Ad networks allow us to target our messaging to users through demographic, interest-based, and contextual means. These networks track your online activities over time by collecting information through automated means, including through the use of cookies, web server logs, and web beacons. The networks use this information to show you advertisements that may be tailored to your individual interests.

    How do I access and correct my Personal Information?

    You can review and change your Personal Information by logging into our Services and visiting either the “About You” or “Health Details” sections of our Platform. You may also Contact Us to inform us of any changes or errors in any Personal Information we have about you to ensure that it is complete, accurate, and as current as possible or to delete your account. We cannot delete your personal information except by also deleting your account with us. We may also not be able to accommodate your request if we believe it would violate any law or legal requirement or cause the information to be incorrect.

  4. Who may use the Services?

    Alma operates subject to state and federal regulations, and the Platform and/or the Services may not be available in your state. You represent that you are not a person barred from enrolling for or receiving the Services under the laws of the United States or other applicable jurisdictions in which you may be located. Access to and use of the Platform and/or the Services is limited exclusively to users located in states within the United States where the Platform and/or the Services is available. The Platform and/or the Services are not available to users located outside the United States. Accessing the Platform and/or obtaining the Services from jurisdictions where content is illegal, or where we do not offer the Platform and/or the Services, is prohibited.

  5. Children’s Privacy

    Alma understands the importance of protecting children’s privacy in the interactive online world. Our Platform is not designed for, or intentionally targeted at, children 13 years of age or younger. It is not our policy to intentionally collect or maintain information about anyone under the age of 13. No one under the age of 13 should submit any Personal Information on the Platform, and if we learn that we have collected or received Personal Information from a child under 13, we will delete that information. If you are the parent or guardian of a child under 13 years of age whom you believe might have provided us with their Personal Information, you may Contact Us to request the Personal Information be deleted.

  6. Does Alma respond to Do Not Track signals?

    Some web browsers have a “Do Not Track” feature. This feature lets you tell websites you visit that you do not want to have your online activity tracked. These features are not yet uniform across browsers. Our Platform is not currently set up to respond to those signals.

  7. Data Security

    We have taken steps and implemented administrative, technical, and physical safeguards designed to protect against the risk of accidental, intentional, unlawful, or unauthorized access, alteration, destruction, disclosure, or use. The Internet is not 100% secure and we cannot guarantee the security of information transmitted through the Internet. Where you have been given or you have chosen a password, it is your responsibility to keep this password confidential.

    The sharing and disclosing of information via the internet is not completely secure. We strive to use best practices and industry standard security measures and tools to protect your data. However, we cannot guarantee the security of Personal Information transmitted to, on, or through our Services. Any transmission of Personal Information is at your own risk. We are not responsible for the circumvention of any privacy settings or security measures contained on our Platform, in your operating system, or mobile device.

  8. California Privacy Rights - Notice to California Residents

    If you are a California resident, certain Personal Information that we collect about you is subject to the California Consumer Privacy Act (CCPA).

    Please note that the CCPA does not apply to, among other things:

    • Information that is lawfully made available from federal, state, or local government records;
    • Consumer information that is de-identified or aggregated;
    • Medical information governed by the Confidentiality of Medical Information Act (Part 2.6 (commencing with Section 46) of Division 1) (CMIA) or PHI that is collected by a covered entity or business associate governed by the privacy, security, and breach notification rules issued by the United States Department of Health and Human Services (HHS), Parts 160 and 164 of Title 45 of the Code of Federal Regulations, established pursuant to HIPAA and the Health Information Technology for Economic and Clinical Health (HITECH) Act (Public Law 111-5); or
    • A provider of health care governed by the CMIA or a covered entity governed by the privacy, security, and breach notification rules issued by HHS, established pursuant to HIPAA, to the extent the provider or covered entity maintains patient information in the same manner as medical information or PHI under CMIA/HIPAA/HITECH Act.

    Collection of Personal Information.

    Currently and in the last 12 months, we have collected and/or disclosed Personal Information about you when you visit our Platform and/or obtain the Services, including information about you that you provide to us, and information we automatically collect from you or your computer or devices as you use our Platform and/or the Services. Please refer to the section titled Personal Information for additional information and details.

    Categories of Sources from which we have collected Personal Information.

    We collect Personal Information directly from you, for example when you provide it to us, when you contact us through our Platform, when you create an Alma account; and indirectly from you automatically through your computer or device as you use our Platform and/or the Services. We may also collect Personal Information about you from our advertising partners and service providers.

    Use of Personal Information collected from California Residents.

    We do not sell your Personal Information and have not done so in the prior 12 months from the effective date of this Policy. We may use or disclose the personal information we collect for our business purposes described elsewhere in this Privacy Policy (for example, please refer to “How do we use your Personal Information?” and “How do we share your Personal Information?”).

    Sharing the Personal Information of California Residents.

    Alma may disclose your Personal Information to a third party for one or more business purposes. When we disclose Personal Information for a business purpose, such as to service providers, we enter a contract that describes the purpose and requires the recipient to both keep that Personal Information confidential and not use it for any purpose except performing the contract.

    Disclosures of Personal Information for Business Purposes.

    We may disclose your Personal Information for our business purposes, such as your contact information, other information you have provided to us, and unique identifiers that identify you to us or to our service providers, such as companies that assist us with marketing and advertising. Please refer to “What types of Personal Information do we collect?” and “How do we collect your Personal Information?” for additional information and details.

    We disclose your Personal Information to certain third parties such as our health care provider partners, service providers, including companies that assist us with marketing and advertising. For additional information please refer to “How do we use your Personal Information?” and “How do we share your Personal Information?”.

    Access Request Rights.

    California residents have the right to request that Alma disclose certain information to you about our collection and use of your Personal Information over the past 12 months for the above business and commercial purposes. To submit an access request, see Contact Us. Once we receive and confirm your verifiable consumer request, we will disclose to you:

    • The categories of Personal Information we collected about you.
    • The categories of sources for the Personal Information we collected about you.
    • Our business or commercial purpose for collecting that Personal Information.
    • The categories of third parties with whom we share that Personal Information.
    • The specific pieces of Personal Information we collected about you.
    • If we sold or disclosed your Personal Information for a business purpose, two separate lists disclosing:
      • sales, identifying the Personal Information categories that each category of recipient purchased; and
      • disclosures for a business purpose, identifying the Personal Information categories that each category of recipient obtained.

    Deletion Request Rights.

    California residents have the right to request that Alma delete your Personal Information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your Personal Information from our records, unless certain exceptions apply.

    Exercising Access and Deletion Rights.

    To exercise the access and deletion rights described above, please submit a verifiable consumer request to us by sending us an e-mail at privacy@helloalma.com.

    Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your Personal Information. You may also make a verifiable consumer request on behalf of your minor child. You may only make a verifiable consumer request for access twice within a 12-month period. The verifiable consumer request must:

    • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Information or an authorized representative.
    • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

    Non-Discrimination.

    We will not discriminate against you for exercising any of your CCPA rights. We will not:

    • Deny you goods or services.
    • Charge you different prices or rates for goods or services, including through granting discounts and other benefits, or imposing penalties.
    • Provide you a different level or quality of goods or services.
    • Suggest that you may receive a different price or rate for goods or services or different level or quality of goods or services.

  9. California’s Shine the Light Law.

    California Civil Code Section 1798.83 (California’s “Shine the Light” law) permits users of our Platform and/or the Services that are California residents and who provide Personal Information in obtaining products and services for personal, family, or household use to request certain information regarding our disclosure of Personal Information to third parties for their own direct marketing purposes. If applicable, this information would include the categories of Personal Information and the names and addresses of those businesses with which we shared your Personal Information with for the immediately prior calendar year (e.g. requests made in 2021 will receive information regarding such activities in 2020). You may request this information once per calendar year. To make such a request, please Contact Us using the information below.

  10. Changes to our Privacy Policy

    We may update our Privacy Policy periodically to reflect changes in our privacy practices, laws, and best practices. We will post any changes we make to our Privacy Policy on this page with a notice that the Privacy Policy has been updated on our Website’s homepage. If we make material changes to our practices with regards to the Personal Information we collect from you, we will notify you by e-mail to the e-mail address specified in your account and/or through a notice on the Platform. The date this Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable e-mail address for you, and for periodically accessing the Platform and reviewing this Privacy Policy to check for any changes.

  11. Contact Us

    If you have any questions, concerns, complaints or suggestions regarding our Privacy Policy or otherwise need to contact us, you may contact us at the contact information below or through the “Contact Us” page on the Platform.

How to Contact Us:

Arlozorov9, Inc. d/b/a Alma

E-mail: support@helloalma.com